It all started with my first job as junior designer at Loewy International in South Kensington. This was the London office of the renowned Raymond Loewy, an icon in his day, known for many iconic brands such as Lucky Strike, Coca Cola and Shell, plus in the early days of jet travel, Loewy developed branding for TWA and United Airlines.
I remember coming home after securing that job with a bottle of champagne in my hand thinking my world had just changed. For ever. And what a fantastic journey I've had since then!
Fast forward to today, I've dipped my brush into all sorts of graphic palettes, from packaging and brand identity to brochures, websites and all forms of digital marketing.